How do you get better at social media marketing? By looking at the people who do it really well, of course! We have a list of some of the social superstars, including how they’ve been able to become so big online. By learning about them – and watching them in action online – you’re going to be able to figure out a game plan of your own so that you see success.
Some Social Media Superstar Traits
Let’s get into some specifics and take a look at some real people who actually do really well with social media marketing. You can tell they’re superstars because it’s not easy to see that they’re really marketing themselves. This is key. Here’s some of the traits of those who are rocking the social media world.
- Humility – This is an important one. No one likes a bragger. If you look at Scott Monty who deals with social media marketing for Ford, you’re going to find someone who represents this trait well.
- Passion – Another trait needed to become a social media superstar is passion – for any topic. Looking at Gary Vaynerchu, you’re going to find out how to express your passion well online.
- Engaging – You’re also going to want to be very engaging and open, like Guy Kawasaki, who is always interacting on different social media networks, including Google+!
- Knowledge – Being knowledgeable about your industry or field of study is another important factor for social media success. Just look at Beth Kanter, who is an expert in the non-profit sector.
- Prolific – Posting once a month or even less is NOT going to bring you results. Just ask Ann Handley, who works for MarketingProfs and is a very prolific contributor to various social media networks online.
- Value – It’s also important that your social media contributions contain actual value. If you look at the posts by Mark Schaefer, you’re going to find that he offers a lot of value – which is why he has such a strong social media following.
As an experiment, pick one or more of the people in our list above and start to track what they do online whether it’s on Twitter, Facebook, Google+, LinkedIn or on any of the other many different social media networks online. By doing this, you’re going to be able to pick up on what you should be doing and what you should be avoiding.
It’s easier for someone who already has a large audience to grow it even more, of course, but even if you’re just starting out, you’re going to be able to learn from watching the masters. If you have any tips on becoming a star of social media, feel free to leave a comment below and offer your input so we can all benefit.