There are no two opinions on the fact that due to the increasing number of mobile devices, social media is evolving at a fast pace. Other than the personal benefits, business people also have started noticing that most of their customers have adopted mobile phones and the use of these devices is also growing due to the social mobile apps.
Gartner offered some facts regarding the use of mobile apps; in 2013, consumer in the U.S. spent around 2 hours and 38 minutes daily on the tablets or smart phones on an average. 80% of the time was spent inside the apps while 20% time was spent on the mobile web. It is being estimated that mobile apps will have been downloaded more than 268 billion times by 2017. There are many mobile messaging apps that are useful in the growth of businesses. Take a look at the best 5 of them mentioned below.
This is a Japanese app which acts as a mobile messenger, with various useful features like voice and video calls over Wi-Fi, 3G and 4G. Unlike other apps of its kind, Line is available for not just mobile devices like Android, iPhone, Windows Phone, Nokia and BlackBerry but also works with desktop operating systems like Windows and Mac, which widens its reach to help marketers interact with potential and existing customers in a personalized manner.
This app was founded by American Brian Acton and Ukrainian Jan Koum in 2009. Within 4 years, it has gained 450 million monthly users. After a free year of use, the users are required to pay only 99 cents per year. This mobile social app does not carry any ad, the impact of this app can be seen to an extent that Facebook has offered 19 billion to acquire it. After the purchase of Instagram, if Facebook is doing thin, then it will be evident that this platform always wants to bring something fresh on social media platform. Marketers will be able to reap the benefits by staying tuned.
It is a China based application, which provides a bit of every app to its users. It carries voice, web chatting, text, shopping, gaming and banking. There are 300 million users and this is used in China and other parts of Asia along with the US & Europe. It is acknowledged for its monetization strategy.
Launched on November 7th, 2013, this app accumulated 3 million registered users (within 3 weeks). With 200,000 questions based on multiple topic categories, social messaging component and gaming, this app is gaining a broad popularity. It is a great platform to remain connected with the people and the information about the users’ interest can be used for ad retargeting purposes.
This app was founded in 2009 and it defines itself as an all-in-one social networking app. It facilitates the users to avail free video chatting, text and voice along with music sharing (due to a partnership with Spotify) and gaming. It goes along with iPod, iPhone,Windows Phones, Android phones and tablets. In 212 countries, it has 145 million users. In 2013, it introduced sponsored content into user feeds.
All the above-mentioned mobile apps are famous for their great utility all over the world. Thus, all the marketers must be aware of these apps in order to get better results for their businesses.