The Best Online Trends You Need to Know in 2022

If you’re like many smartphone owners, you spend at least two hours online every day. Maybe you spend your time on social media. Perhaps you make a living through smartphone use.

Regardless, Internet use around the world has been rising sharply in the past couple of years. In some countries, people spend up to 24 hours every 7 days on the Internet.

What do most people do online? In 2022, these are the most popular digital trends.

1—The Metaverse

The Metaverse is a three-dimensional space that exists on the Internet. It’s a place where you can use an avatar of yourself to interact with your friends, shop at virtual Nike stores o travel the virtual world.

The Metaverse became a news topic late last year after Facebook changed its name to Meta. In the next month, stocks and cryptocurrencies inspired by the metaverse grew sporadically.

Although stocks and crypto have been on a downtrend in 2022, the Metaverse is still a major trend. Dozens of major brands have been joining the virtual world. And for people who own virtual land in the meta verse, business has been booming.

2—Online Gambling

Online gambling has been a growing trend for the past five years. Then the US Supreme Court legalized sports betting in 2018 and its popularity went through the roof. 

Another reason iGaming has been growing is COVID-19. Pandemic-related lockdowns helped a lot of people discover online casinos and sports betting websites.

Now, it’s essential to check a variety of options before you choose the best online casino USA for you. That way, you can compare payment methods, bonuses, slots, live games and mobile support.

3—Digital Subscriptions

The online subscription industry has skyrocketed by 435% since 2012, according to Zuora. As such, it shouldn’t come as a surprise that subscription businesses have been trending throughout this year.

Although software companies lead in providing subscription plans, eCommerce, entertainment networks and eCommerce businesses have also joined the trend. Today, you don’t need to purchase anything fully online.

So, you want to play a new video game? Get PlayStation Now, Xbox Game Pass or Apple Arcade for mobile gaming. Need a VPN to secure your data while working online? Buy a monthly or annual VPN subscription.

Subscriptions lower the cost of online products and services. They are convenient and easy to cancel if you no longer need them. 

4—Mobile Gaming

In 2015, popular gaming developer—Konami—announced that it would make mobile gaming its first priority. According to the then CEO, Hideki Hayakawa, mobile gaming was the future of gaming.

Fast forward to 2022 and Hayakawa was right. Mobile gaming is now more popular than PC and console gaming. This is all thanks to the spread of the Internet, low costs of owning smartphones and advancements of mobile gaming technologies.

Truth be told, mobile games are not as advanced as top-tier video games. Still, to be clear, you can play loads of quality games like Clash of Clans, Candy Crush Saga, PUBG and Fortnite through your iPhone.

5—Blockchain Technology

Blockchain has been trending nearly every year since its invention in 2009. In 2022, blockchain is trending due to its impact in the following areas:

  • Crypto trading
  • NFTs
  • The Metaverse
  • Decentralized Apps

Blockchain is the digital, decentralized ledger of data used to validate cryptocurrency transactions. Because of its secure and decentralized nature, blockchain helps create decentralized apps, Non-Fungible Tokens and Metaverse ecosystems.

NFTs were particularly popular in 2021, with the Bored Ape Series commanding hundreds of thousands of dollars. This year, NFTs have been struggling to sell. But that’s probably because crypto in general is on a downtrend.

6—Education Technology

After the onset of COVID-19, many countries were forced to suspend their education systems. Fortunately, this helped shine a light on online education. In fact, some of the biggest colleges in the world no longer require students to attend physical classes.

If you own a smartphone or laptop, you can pursue an entire bachelor’s degree from home. And if you don’t want to complete a long-term course, you can purchase a short-term online course.

The growth of online education has created jobs of thousands of people. More importantly, it has helped millions of people learn new skills without having to spend thousands of dollars in tuition fees.

7—Working from Home

Last year, the US and the UK witnesses record numbers in resignations. The trend is still ongoing as people quit jobs that don’t pay well or fulfill their expectations. 

In turn, companies have been struggling to improve their working conditions and remunerations to retain employees for longer. Additionally, businesses have come to terms with the fact that not employees need to report from work.

People can work from home and still fulfil their work duties. This is especially true for jobs like accounting, marketing, and programming. If employers need to interact with their employees, they can do so through video streaming networks, phone calls and emails.

8—Online Presence for Businesses

If the pandemic taught businesses anything, it is that they need to have a thriving website. A presence on the Internet helps entrepreneurs keep business thriving even when customers can’t come to their retail store physically.

What’s more, online marketing can help a business grow much faster than it would through a physical store. 

9—AR and VR

Augmented Reality and Virtual Reality are having a comeback in 2022. No, they had not died. But ever since VR failed to impress the TV market, it lost a bit of popularity.

Thanks to gaming, AR and VR are headlining news left, right and center. What’s more, these technologies have found use cases in the army, the medical field, retail marketing and education.

10—Artificial Intelligence (AI)

Artificial Intelligence is not just a buzz word for geeks. It’s something we use in our every day lives. Think of Siri, Amazon’s Alexa and Google. Then there are chatbots for almost every website, social media algorithms and smart devices. AI is everywhere and this will be the trend for years to come.