A domain name is a very integral part of your website. It is one of the first things you need to take care of when starting a website. It is essential to choose a good domain name as it will be with you for a long time, and it will also be the first thing that people will see when they visit your website.
Various website builders such as Wix provide you with a tool that will assist you in choosing a free domain name that will help your site rank higher in search engines. Choosing the right, unique name can make it easier for customers to find your domain online as well as peak their interest in your brand. But with so many options to choose from, how do you know which one is right for you?
Here are five smart hacks to help you choose the best domain name for your business:
Use Keywords
With the help of SEO, keywords allow you to target specific search terms that customers are using to find domain names like yours. Including them in your domain name can help improve your chances of ranking higher in search engine results pages and driving more traffic to your site.
If your domain name has two words, the first word being your keyword and the second one being a generic word.
For example, if you want to rank for “blue domain names,” your domain name should be “bluedomainnames.com.”
Remember, including keywords in your domain name can help improve your SEO, but it’s not the only factor determining your ranking.
Brandable
Considering that your domain name is one of the first things that people will see when they find you online, it’s essential to choose one that is both memorable and relevant to your brand. A brandable domain name can be easily remembered and is associated with your brand.
It is the face or representative of your company, so it needs to be good. When customers see or hear your domain name, they should think of your company immediately. If you have a domain name that’s easy to remember, they’re more likely to visit your website and become repeat customers.
Keep it Short
Though your domain name should be short, please do not make it too short as that can also be difficult to remember. You want your website to be easy for customers to find when searching for it on the internet.
Your domain name should also be reflective of your business or website. For example, if you are a web design company, you may want a domain name that includes “web design.” It will help people searching for web design services find your website more easily.
Make sure that you choose a good domain name extension as well. The most popular domains are .com, .net, and .org. However, many other options are available, such as .biz, .info, and .us. Choose an extension that is relevant to your business or website.
Should be Pronounceable
Imagine a domain name called Otorhinolaryngologist. Do you think it would be pronounceable? How about if it was just called ENT?
Pronounceability is an essential factor to consider when choosing a domain name because you want people to be able to remember easily and share your site with others.
A domain name that is difficult to pronounce may deter potential visitors from even trying to visit your site. Additionally, if your domain name is not pronounceable, it will be more difficult for people to share it with others or recommend it to search engines.
Try to keep it short, simple, and easy to pronounce while also avoiding using abbreviations or acronyms that might be confusing or difficult to remember. If you must use a longer or more complicated word in your domain name, add a keyword that is easier to remember.
Additionally, you can make your domain name more pronounceable by using standard spelling conventions. For example, if you target a U.S. audience, you can use the American English spelling of words instead of British English. It will make it easier for people in the United States to understand and pronounce your domain name.
Keep Room for Expansion
Your business is not rigid. You may want to grow. Therefore, you should avoid choosing something too specific when choosing a domain name. For example, if your business is “Joe’s Clothing Store,” a good domain name would be joesclothingstore.com. But if you choose something too specific like customfitjeans.com, you may find it harder to expand your customer base to other types of clothing.
Wrapping Up
A domain name will tell a lot about your brand and what sets you apart. That is why you should not ignore any of the tips mentioned above. Choose a domain name that reflects your brand and is short and easy to remember. By following these tips, you can choose a domain name that is memorable and relevant to your brand. And the benefits of picking an awesome domain name are bountiful. So, ensure you get it right always.
