Microsoft has tried to attract people with suitable mobile devices to download its OneNote note-taking app. Available for Windows, the software can also be downloaded by those running Android or iOS. The app might just be a simple notebook to collect thoughts and ideas on the go, but it represents another push by Microsoft to make sure they are the de-facto for users when it comes to software. The company may have boasted 155 million monthly users of its suites in October 2018, but the tech landscape has changed since then and moved towards mobile. Why does Microsoft need to make itself indispensable for mobile users?
Microsoft Needs Mobile Users
Indeed, Office 365 is the most-used cloud service, with 20% of corporate employees using it – compared to rivals by Apple and Google. The move towards subscription service in 2019 – where the packaged version of Office that ran forever was pared down and the company pushed its users towards a monthly/annual subscription instead – heralded this reliance on the software.
Since Office really came into its own, people have embraced mobile devices in lieu of traditional laptops and PCs. Some exclusively use iPads for business, while others can manage with just a smartphone. So Microsoft needs to make its services just as integral for mobile as it does for desktop.
Industries Move Towards Mobile
Many industries that were traditionally desktop-based are brandishing their credentials for mobile users. Online casino, for instance, is ensuring that players know they can have the same experience on mobile – a crucial selling point in a saturated market to attract new customers. If you browse around here you can see that mobile accessibility is an integral factor to allowing online casino players to choose the site that fits them best. Casino Wings, an online casino comparison site, claims that the bigger the casino is, the more optimized the mobile version of their site is. It proves that the company’s scalability is shown through showcasing their mobile features.
While mobile banking has been popular for some time, the rise in mobile-first banking providers – such as Monzo – mean that people can conduct all their financial affairs through their mobiles. Not only do people find it handy to see their incomings and outgoings, but they are able to use the data provided by spending habits to influence their savings in the future. To ensure the banking industry on mobile survives, it must rely on stronger protocols for security, as many people may connect to their mobile banking through public Wi-Fi or through 4G as they go about their day.
Microsoft and its associated software is one of the top five companies – with a brand value of $108.8 million at last count in October 2019. Indeed, as challenges in the future grow, Microsoft looks to be one of the main brands in the top 10 that could present solutions and further grow their market value. Their market cap is in the trillions, and they have gained 17% of value in a year through clarity of messaging, so this upward trajectory could keep going. Providing better mobile facilities even to those who are using rival operating systems would make sure that the Microsoft brand becomes number 1.