How Australian Companies Use Mobile Apps for Growth

Various mobile apps on a smartphone.

The Australian app market is growing steadily over time. As a matter of fact, statistics show a $2.4 billion revenue growth in 2022. It is a steady rise in the country’s app industry from $1.4 billion in 2019.

Many companies in Australia have embraced mobile apps and use them in many ways. One of them is bringing services closer to customers who have also welcomed the apps with open arms. They use mobile apps for communication, purchases, entertainment, and payments.

Undoubtedly, this has earned the country a position among the world’s top 20 app markets. So, let us take you through the Australian mobile apps industry.

The Most Popular Mobile Apps in Australia

Australia’s app industry has a wide variety of applications to choose from. Most of them serve different purposes and are favorites of many Australians. The good news is that the applications are available for free download. You get them from the Google Play Store, the Apple Store, and directly from company websites.

But your mobile device must have a stable internet connection for smooth downloads. Some popular app categories in the county include social media, casino, banking, shopping, and government apps. Below is a detailed explanation of the various mobile apps in Australia with examples.

1. Social Media Apps

The social media boom worldwide hasn’t left the country behind. Many Australians embrace social media apps for entertainment and communication. Facebook takes the lead as the most popular social media app in Australia. It has over 18 million active monthly users in the country. Others that follow include:

  • Reddit
  • Instagram
  • Twitter
  • Messenger
  • Whatsapp

Additionally, companies also use them for different purposes. Several Australian businesses advertise their products and services on social media. They have business accounts on which they regularly post their offers. For example, Qantas Airways has over 1.5 million followers on Facebook. Not only that, but brands also use the apps to provide customer support.

2. Casino Apps

Australian online casinos understand the importance of mobile gaming to their customers. Many have created mobile apps. Punters easily download and install them on their smartphones and tablets. The games on the casino applications are optimized for mobile gaming. So they run smoothly on handheld devices.

Moreover, mobile gamers access all casino promotions like on desktop. Some gambling apps have special offers on each download. It is a great deal for Australian gamblers, and many have casino apps on their devices.

In fact, the Lightning Link Casino pokies app was Australia’s top-grossing app in 2022. Cashman Casino is also a popular gambling application in the country. Besides that, there are several other top mobile casinos in Australia for your gameplay. You can visit a comparison to find the best mobile casinos with top-notch pokies. The casino applications also have excellent welcome and cashback bonuses to boost your entertainment.

3. Banking Apps

Finance applications are also popular in Australia and provide improved banking services. Most banks and financial institutions in the country have developed mobile apps. So, you can easily make deposits, withdrawals, and money transfers on your smartphone. Some popular mobile banking apps include:

  • CommBank
  • NAB Mobile Banking
  • ING Australia Banking
  • PayPal Mobile
  • ANZ Australia
  • Bendigo Bank
  • Ubank Money App

Good enough, the apps also serve other purposes. Banks use some of them as customer support channels. They have an in-built helpdesk or live chat platform, allowing customers to reach out for any help related to the bank’s services.

4. Shopping Apps

Many online shopping websites in the country have also embraced mobile apps. Australians can now order different products on shopping applications. This includes groceries, clothes, jewelry, phones, and electronics, among others. 

Temu is the most popular shopping application in Australia. The app has over 9.2 million Australian users. It is followed by SHEIN, Everyday Rewards, Flybuys, and Woolworths. They deliver products anywhere in the country and have made online shopping easy.

Other good news is that the apps offer discounts on many products in some seasons. For example, during Easter, Halloween, and Christmas periods.

5. Government Apps

The Australian government brings services closer to its people through mobile apps. Guess what? Government applications are the most used in the country, and they top the list with myGovID. The app gives you a simple, convenient, and secure way to connect with the government.

It is available on the Apple Store for Apple users and Google Play Store for Android users. However, you must have a smart device and personal email address and be 15 years and above to use it. Other government apps include ServiceWA and Express Plus Medicare.

6. Streaming Apps

Many entertainment brands have mobile applications in the country. The apps allow you to stream movies, music, and documentaries on your mobile device. All you need is a stable internet network to enjoy the content. Some popular streaming apps in Australia include:

  • Binge
  • 9Now
  • Netflix
  • Disney +
  • Amazon Prime Video
  • Paramount +

However, they are subscription-based. So, you have to pay monthly or yearly fees to access their services. But the charges are fair and affordable to many people. For example, the Disney + package is only $13.99 per month.

Moreover, some packages support streaming on different devices. It means you can use the same account on your TV and smartphone. Best of all, app downloads are free, and you only pay for the subscription.

Australia’s Mobile App Industry is Growing

Both local and international apps are dominating Australia’s smartphones and tablets. Most companies in the country now own apps. This has improved service delivery in various ways. Also, it has attracted many Australians to download mobile apps to access the services.