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The success of an eCommerce business largely depends upon how well it is converting its leads into customers.
There are plenty of techniques that can help you get leads as an eCommerce business, but only the precise and well thought techniques can convert them into customers.
Conversion depends upon experience. If a user does not get the desired experience upon visiting your website, chances are they will bounce back.
Thus, it would help if you employ robust strategies to increase sales online.
Wondering what those strategies are? Well, let us look at them:
Top 8 tips to boos your eCommerce business conversation rate
1. Speed up the purchase process
Customers do not like to sign up for multiple forms to make a purchase. They want a quick sign-up and checkout.
You need to ensure that a customer should not be more than 3 clicks away from the checkout.
Also, have a clear call to action throughout. A user must not be lost in the mix of the purchase, wondering where to click next.
Having a clear CTA will help you get your visitors back to purchase.
So, ensure that the purchase process on your website is swift and concise.
2. Disclose all the shipping information
Many websites try to fool visitors by disclosing the shipping charges on the checkout page instead of the product page.
Customers feel despised when they come to know about the additional costs associated with the purchase later.
This strategy is dubious. It does not show you in a good light. That is why it would be best to disclose all the shipping information on the product page itself.
Also, brief them about which countries that you ship in, their charges, and the time it will take for you to dispatch.
It will give a clear picture to the users about the purchase.
3. Install an SSL certificate
If you think users are not smart enough to know the use of an SSL or Secure Sockets Layer certificate, you are wrong.
Users these days have become tech-savvy. They know how SSL encrypts a website’s connection and protects it from cybercriminals.
They know how their sensitive information like bank details, credit/debit cards, email addresses, and phone numbers can be compromised, if an SSL certificate is absent.
An SSL helps secure your website by displaying a gray padlock ahead of the URL. It also enables HTTPS or Hypertext Transfer Protocol Secure connection, making the website safe as houses.
Search engines like Google highly rate SSL certs as it ensures that no third-party involvement is there between the user’s browser and the website’s server.
SSL can be categorized into two types, namely a single-domain SSL cert and a multi-domain cert.
A single domain SSL cert can protect a single primary domain at a given time, whereas a multi-domain SSL can secure unlimited primary domains up to 250.
You can buy two variants of SSL, namely, a regular variant and a wildcard variant. In a regular variant, you can only get your primary domain covered, whereas, in a wildcard variant, you can get both primary and unlimited subdomains covered to the first level up to 250.
So, if you are looking to purchase SSL, we recommend going with a single domain SSL from reputed brands like GeoTrust, Comodo, or rapidSSL certificate as they are highly reliable and affordable.
4. Retarget your visitors
Just because visitors bounced back from your eCommerce store does not mean you cannot get them back.
Retarget them by launching tailor-made Google ad campaigns. Inform them about the new products and services that can be beneficial for them.
Using Google Analytics, you can see the demographics of the people who visited your site and bounced back.
You can channelize your ads according to where they clicked, what they liked, and checked.
This technique will help you boost website visitors by inviting people who already know your site well.
5. Attend to the images
You can’t have blurry images and expect people to stay.
You must create high-quality product images that display your product from all angles. The customers must be allowed to zoom in and see how a product would look in reality.
If your images are low-quality, visitors won’t think twice before bouncing back. They won’t trust a website’s product that cannot even upload quality images.
There is a plethora of software on the web that you can use to create high-quality images that entice your customers with your website.
6. Write proper descriptions
Some sites copy and paste the same description on every product. That leaves a negative impression on the visitors.
Description spaces are not meant to be filled by trash. They are more like the sales pitch that helps users understand why they need to buy a particular product.
Descriptions educate users about how a product will benefit them. They can undoubtedly be a make-or-break factor in the purchase.
But, if your description spaces are empty, users would feel reluctant to buy products from your site.
So, to imbibe trust, you must write quality descriptions copy or hire a copywriter who can write a professional copy for your products.
7. Write blog posts about your products
A clever eCommerce website knows the importance of high-quality content.
You can help your website rank on top of the SERP through content, allowing more visitors to come to your site and explore your products and services.
Blog posts, if strategically written, can make a world of difference in the overall sales. If you write quality content promoting your product and services, more people will be imbibed to check out your store.
Some would even prefer buying on their first visit to your website.
8. Add social media links to your site
If a business wants to succeed in 2021, it must have a social media presence.
You must post regularly on all the social platforms, sparking conversations, hosting contests, and engaging with individuals to get their point of view about their brand.
It would help to create a social community that actively promotes your brands with their friends and family so that more people can visit your website to buy from you.
You can add social media links to your website (make sure they open in a new tab) so that people can join your social community and post their views.
Bringing it all together
If you want your online eCommerce business to succeed in 2021, you need to be proactive in your approach.
You can’t let visitors find loopholes like HTTP encryption, poor images, irrelevant descriptions, no social presence, and the absence of a blog section.
Ensure that all these points are integrated into your website. Follow all of them to improve the conversion on your website.