Every business that is getting ready to announce the world its existence, i.e. to start being present and visible online should be aware of all the advantages of such a movement, but also of all the dangers and inconveniences that might await you there. It is especially important for people who are not on the same wavelength with the modern technology that they ask for advice and think twice before deciding to start using a technological novelty. The point is that your business does not stop utilizing some old-school methods for attracting and keeping clients, but also uses the new ones to do that in a more sophisticated and faster way.
Promo actions via the web
One of the rules of thumb is that keeping an old customer is more important than getting a new one. A bird in the hand is worth two in the bush, wise people would say. However, with the possibility of using technology to improve your business operability, now you have a chance to award your loyal clients and look for new ones. That can be accomplished through smart giveaways. For instance, you could have short forms in shape of a leaflet printed so that you can offer them to your customers for a fill-in. Together with that, you should keep a record of your customers’ birthdays and then send them e-mail with a voucher for appropriate birthday present. Apart from that, you could also introduce the stamp system and award your customers with stamps for every purchase or service they do or ask for in your shops or offices. A certain number of stamps can bring them a special product or a significant discount on some goods. Just like life, being faithful and reliable should be awarded.
Say it aloud – I’m using the cloud
For businesses that need efficiency and fast business solutions, the cloud is the best invention ever since the IBM PC turned the world upside down. Thanks to the emergence of the cloud, you can now save all the documents, folders, worksheets or interactive materials online. For businesses that still have to be very thrifty and careful about every cent, this is a divine option. You do not have to invest money in flash drives or all kinds of hard disks. Everything you need is on the cloud. Also, whatever is edited or changed, it is synced ad the same time and every worker has the latest and updated data important for his or her work. However, nobody should underestimate the risks that exist on the cloud, as well. Although cloud service providers usually include some sort of antivirus and firewall protection in the agreement you sign, you should also make your own effort to get network monitoring software for your business. Conducting business online might bring more customers and, consequently, a higher income to your business. However, be careful and rational in that world. Lack of knowledge or gullibility might lead to unwanted losses. Always check more than once what you are offered and decide accordingly.