Author : Allen Brown
Website traffic is important because the more people who visit your site, the more opportunities you have to convert them into customers, subscribers, or whatever else you’re hoping to achieve with your online presence. But generating website traffic is easier said than done – especially if you don’t know where to start.
That’s why this comprehensive guide will show you how to promote website traffic for greater performance and will walk you through seven essential steps for driving more visitors your way and achieving better results from your online efforts.
So whether you’re just starting or you’ve been struggling to generate the levels of web traffic you want and need, read on for all the information and advice you need to get started today.
Make sure your site is optimized
If you want to generate more website traffic, you need to make sure your site is optimized for search engines. That means ensuring that your site is built in a way that search engine crawlers can easily understand and index your site’s content so that it appears in relevant search results.
Additionally, you need to make sure your site’s content is relevant to the keywords and phrases people are searching for when they’re looking for information, products, or services like the ones you offer. You can do this by conducting keyword research to find out which keywords and phrases are most popular and then using those keywords throughout your site, including in your titles, headings, and meta tags.
You should also keep in mind maintaining a clean and organized structure and creating fresh and original content regularly – all of which will help improve your site’s search engine ranking and visibility.
Have in mind the OKRs
You also need to have in mind your overall goals and objectives – what you want to achieve with your site – so that you can create content and design features that will help you reach those goals. This is known as setting your OKRs, or Objectives and Key Results.
Some common goals for business websites include generating leads, selling products or services, growing an email list, or increasing brand awareness. Once you know your goal, you can tailor your content and design to help you achieve it or to use it in marketing OKRs. For example, if you want to generate leads, you might design a lead capture form and place it prominently on your site. Or, if you want to sell products, you might make sure your product pages are well-optimized and include strong calls to action.
Generate targeted traffic with advertising
Another great way to generate more website traffic is through targeted advertising which involves placing ads on other websites or online platforms that your target audience is likely to visit.
Let’s say you sell products for dog owners – you could place ads on pet-related websites or in online directories that list businesses in the pet industry. Or, you could use Google AdWords to place ads on Google.com or other websites that are part of the Google Display Network.
With targeted advertising, you can reach people who are already interested in what you have to offer, which makes it a great way to generate leads and sales. And, with platforms like Google AdWords, you can even target ads to people who have visited your site before – so that you’re only paying to reach people who are already familiar with your brand and are more likely to convert.
Using social media
Social media is another great way to generate more website traffic. And, it’s free!
Make sure you’re active on the social media platforms your target audience is using and that you’re sharing interesting and relevant content that will encourage them to visit your site.
You should also consider running social media ads. Facebook, for example, allows you to target your ads to people based on their interests, demographics, and even their behavior on your website – so that you can reach people who are most likely to convert.
On the other hand, Twitter allows you to target your ads to people based on their interests and what they’re talking about on Twitter. This is a great way to generate leads and sales by reaching people who are already interested in what you have to offer.
PR and media outreach
Another great way to generate more website traffic is through PR and media outreach, and it involves reaching out to journalists, bloggers, and other influencers in your industry and asking them to write about or mention your brand on their website or blog.
You can also use PR and media outreach to generate traffic by holding a contest or giving away a free product or service.
Additionally, you can use PR and media outreach to get your website featured in directories, resource lists, and other compilations – which is a great way to generate backlinks and improve your search engine ranking.
You can also use PR and media outreach to build relationships with other businesses in your industry, which can lead to joint ventures, cross-promotions, and other opportunities to generate more traffic.
Generate traffic with content marketing
Content marketing involves creating and sharing valuable, relevant, and engaging content – such as blog posts, infographics, ebooks, and webinars – that will help you achieve your business goals.
For example, if you want to generate leads, you could create a downloadable ebook or webinar and offer it in exchange for an email address. Or, if you want to sell products, you could write blog posts that showcase your products and include strong calls to action.
On the other hand, if you want to build relationships with other businesses in your industry, you could create helpful resources or infographics and share them on social media or through email.
Generating website traffic is essential for the success of any business. And, while there are many ways to do it, some methods are more effective than others. This article has outlined seven great ways to generate more website traffic for your business website so you can see better performance and results.
Whether you use one or all of these methods, you’re sure to see an increase in website traffic – and, as a result, better performance from your online efforts.
